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Enacting the Image
Timothy Druckrey is an independent critic, curator and writer. He lectures
internationally on the social impact of electronic media, the
transformation of
representation and communication in interactive and networked
environments. He is currently editing a series for MIT Press,
Electronic Culture: History/Theory/Practice.
"We must be able to pass on to the coming generations --if not as the
legacy of these times then as a kind of message in a bottle-- what
computer technology meant to the first generation it affected."
(Friedrich Kittler)
The signs are everywhere about looming crisis. The crisis of art, the
crisis of the economy, the crisis of information, the crisis of the
image, the crisis of the millennium, the crisis of identity, the
crisis of mega-mergers, the crisis of confidence, the crisis of the
Middle East, Asia, Africa, the crisis of health, the crisis of
modernity, the crisis of post-modernity, the crisis of
cyber-modernity, the list goes on and on and on. For us in the field
of media archaeology, the crisis is signified in many ways. The Fall
line-up of festivals was itself a dizzying array of crisis
aesthetics. Ars Electronica's Infowar, ISEA's Revolution and Terror,
the Art and Global Media symposium, the upcoming DEAF98 festival "The
Art of the Accident." And here we are in an emerging environment in
which the siege of representation is taking place amid stunning
conflicts and mergers in every field. Just in the past week the
formation of the world's biggest financial institution (Deutsche Bank
and Banker's Trust), the world's biggest energy company (Exxon and
Mobil), the world's biggest internet portal (as AOL buys Netscape).
This while the world's biggest software maunfacturer is in the midst
of significant anti-trust litigation in Washington, this while the
Russian economy is propped up by the World Bank. All these shocking
reminders that the stability of our relationship with history,
memory, politics, identity, and technology is itself under siege.
On the recent flight, there was an article in the International
Herald Tribune about the misrepresentation of scientists in
Hollywood. It said, in part, "Science is out of reach as perceived by
the vast, vast, vast majority of people." It continued, "From Dr
Frankenstein to Dr Strangelove, from the grave robbers of yesteryear
to the clonners of today, scientists in movies are almost invariably
mad, evil, antisocial, clumsy, or eccentric." The article reminded me
of a remark made in a fascinating symposium in New York last year
called "Technology and the Rest of Culture." Of the many aging
luminaries on the panel (Langdon Winner, Leo Marx, Peter Gallison and
others), there was a rambling talk by the great poobah of Artificial
Intelligence, Marvin Minsky. His unintentionally (?) hypermedia
(actually more incoherent than hypertextual) presentation was filled
with zealous exaggerations. The most glaring was an almost passing
characterization to the relationship between science and culture that
still makes me wince with anxiety. In the midst of his talk he paused
for a moment and said: "Culture ... is just bad science." It was a
shocking sound bite that revealed the scope of a crisis that haunts
the discourse between the allegedly unscientific disciplines of
philosophy, sociology, or art. It was diagnostic -- and hence a sort
of revelation -- in the most insidiously grandiose way. Yet Minsky's
reckless (one assumes) comment comes while the 'triumphs of reason'
that come with technoculture are again in the forefront of cultural
studies. For Minsky culture is failure, failure to heed the
legitmations of scientific method, of technical mastery masquerading
as social logic, a kind of systems-ideology that is predominating the
end of the millennuim debates about the role of technology as
integrated not just into every single transaction we have in the
world but in the speculative technologies that will enact the willed
---should one say programmed-- realities that will come in the near
future.
The same Herald article cited a remark by Oxford geneticist Richard
Dawkins, patron saint of the memetic frenzy that attempts to
socialize a problematic reinterpretation of evolution as
indistinguishable from computer programming and an idea that has
spawned broad re-evaluations of the relationships between biology and
culture. "The natural world," wrote Dawkins, "is fascinating in its
own right...It really doesn't need human drama to be fascinating."
Since the flight was long I also read a blurb in Wired by Hans
Moravec who has published a new book on Robots. His speculative work
certainly straddles the line between reason and conjecture and
reminded me of the description I once heard about so-called
visionaries --and especially the self-declared ones!: "A visionary is
just a crackpot you happen to believe." His comment: "As a storage
medium DNA has run its course. The iMAC doesn't have floppy disks;
our descendendants won't have DNA." Classic dissociation and
illogical affinity. And if the so-called science wars --where
cultural theory is chastened for any foray into cultural readings of
the unassailable realms of science--are any indication (as
represented by the flippant and anti-social works of Alan Sokal,
Gross and Levitt, and a growing chorus of scientific apologists),
then a crisis of technological discourse is also emerging.
Deeply entrenched in systems-think, the new generation of cyber-crats
nevertheless spend considerable time rationalizing a deeply flawed
legitimation of evolutionary algorithmics as a historically viable
evolutionary theory. In a growing literature, this ideas is being
deconstructed as a cross between essentialism and universalization.
Stephen Jay Gould is attacking Steven Pinker (author of How the Mind
Works) in a series of essays in The New York Review of Books where
the differences between biological and computational ideologies
emerges as a central arena, one that is as much connected to the
theme of this symposium as any I can imagine. "In [between] the
images," between the "image" of analogy (on which so much of our
relationship with representation stands) and the "image" of
computation (on which the rendering of our relationship with
representation stands). This is not so much a porous border as a
desicisive one in which technology subsumes information into a cosmic
data-base that itself assumes the role of an apparatus, an apparatus
that is as entrenched in an evolving electronic totality as broadcast
media was for the cold war.Yet, its language comes in the old,
user-friendly terminologies of cyber-speak. The worn metaphors of
Comand, Control and Communication (C3) has been extended.
Communication Intelligence (COMINT), Electronic Intelligence (EINT)
is evolving into Signal Intelligence (SIGNIT) in which Human
Intelligence (affectionately known as HUMINT) is eclipsed by
simulated intelligence (SIMINT). Knowledge and Game Theory merge.
Information itself becomes militarized, the ideological state
apparatus becomes the ideological SENSE apparatus. We face the
spectre of the so-called "new sciences" of the artificial and its
lexicon of the intentionally ambiguous: "the attention economy,"
"behavioral economics," "automatic execution," presumptions of
"conscious hardware," "artificial insight,""epistemic warfare," the
"secret sphere." "soft power..."
These reductive phrases come as signifiers of constant reminders of
the anxiety diet that we too willingly partake in. The seductions of
illusion, the often frustrated mnemonics of electronic memory, the
faux correspondences between the so-call virtual and the so-called
real world, emerge amid ever more complex and ever more speculative
narratives that, as Jameson suggested as the essential condition of
postmodernity, that we are narrating the end of narrative by means of
narrative. (didn't we see some of this last night?). Comes with this
a fascinating kind of retreat into the subjectivity less of
reflection than of refuge. These virtualized refuges run the risk of
of exposing some clear vulnerabilities in our public relationship
with identity and technology. Indeed reductionism seems a welcomed
consequence for a culture driven by individuated mechanisms that
reinforce isolation and the vulnerability of information. George
Stein, at Infowar, was very clear about this operational condition
when he said: Information leads to dependency, dependency to
vulnerability, vulnerability to defeat." So as we oscillate between
the public and private spheres, there is a challenge to face the
pathetic cyber-sociological end of material public sphere politics
and the equally errie legitimation of "being Digital," of "Life on
the Screen" or of an artificial life without its other. How this
cleansed ideology of systems affects our perspective on history,
memory of illusion is a tough question. Suffice to suggest, as does
Regis Debray in Media Manifestos: "One will write 'society' in place
of 'humanity,' and 'spectacle' for 'ideology.' Essentialist
ontologies are obliged to wipe out everything discovered since
1848..."
How do we undo (in a world where limitless undo's or the undoing of
the not yet done, as we heard last night) the kind of digital
repressive tolerance, remain vigilant to the state of emergency that
is so cogently referred to by both Walter Benjamin and Carl Schmidt.
Benjamin wrote: "the tradition of the oppressed teaches us that the
'stste of emergency' in which we live is not the exception but the
rule. We Must," he continues," attain to a conception of history that
is in keeping with this insight. Then we shall clearly recognize that
it is ourr task to bring about a real state of emergency." Carl
Schmidt extended this by saying "the one who controls the state of
emergency is soverign." Debray reminds us too that "no more than
there is any innocent medium can there be any painless transmission."
II.
Invisibility is a deception. Vulnerability is assumed. Passivity is
expected. If we follow the logic of the electronic culture
industries, the so-called 'virtual corporations,' the coercive and
reductive mergers of telecommunications and the international
information flow, or the erratic formation of telecommunications
policy (or its history), it is clear that the regulation of civil
life is driven not by the sustenance of political liberty, individual
autonomy or the encouragement of serious cultural discourse. The
signs of this are pervasive and range from the growing fields of
genetic screening (more or less a form of diagnostic domination
veiled behind medical mastery) to the erosion of the boundary between
the public and private spheres.
The culture of Modernity, in which the universalization, moralization
and mechanization of representation evolved, has been surpassed. A
technological model has been usurped by a cybernetic model,
telephobic modernity with telephilic postmodernity.
If there is a common denominator within the discourses of
postmodernity, it is that the ascendancy of a system of scientific
visualization and the loss of any totalizing model of either the
"real" world or its representations can be put into place-even while
the stability of representation is alternately established and
disestablished by the social effect of the image (think of the fate
of the Rodney King Video). The camouflage over the shaky
epistemological foundation of representation has been effaced by the
dual deconstructions of psychoanalysis and technology. The
unrepresentable "Real," collides with the unreflected "virtual."And,
as Zizek has remarked, "virtuality is already at work operating in
the symbolic order as such to the extent to which virtual phenomenon
retroactively enable us to discover to what extent all our most
elementary self-experience was virtual." It cannot be a surprise that
the panoptic metaphors of Bentham and Foucault are re-invented in the
technosphere in the guise of electronic "agents," digital security
systems, genetic screening, satellite imaging technologies with
imaging capability of less than one meter resolution from 35,000
miles in "space," SkyCam news networks with robotic cameras surveying
for crisis, in short more than a panoptic metaphor but a transoptic
one in which the invisible threat of the gaze is welcomed as a
symptom of containment and stability. Indeed, while issues of space
dominated discourses of modernity, the related issues of presence and
have come to stand within postmodernity as signifiers of a far more
intricate situation. Worn traditions of the public sphere, the
sociology of post-industrialization, the discreteness of identity,
have been supplanted by a form of distributed imbeddedness-or better,
the immersion-of the self in the mediascapes of tele-culture which
must generate a communicative practice whose boundaries are mapped in
virtual, transitory networks, whose hold on matter is ephemeral,
whose position in space is tenuous, and whose agency is measured in
acts of implication rather than mere coincidences of location.
...
"...one practical advantage of reality video (video that appears to
replicate history) must be recognized -- its function as a democratic
form of counter-surveillance." -- Critical Art Ensemble.
In the first hours after the bombings in Kenya and Tanzania, the
broadcast media was saturated by video feeds that switched between
images of individual victims and images of hundreds of citizens who
mobilized rescue efforts. A day later the scene had changed
drastically. Space became logistical and not civil. Victims were
clearly secondary to evidence, the sites became armed camps.
Mobilized intelligence and military forces 'secured' the site (as
they have done in Northern Ireland, Lebanon, Oklahoma City...).
Immediately came the voices of both regret and accusation. The tropes
are now part of the rhetoric of terrorist public relations ("No
matter what it takes," "Justice will be done," "No limit to our
resolve," etc,). In the aftermath, though, a new phrase emerged in
the equivocal linguistic arena: "Soft Targets." Easily understood as
sites with limited or lax security, the term Soft Targets comes
enveloped in implications that extend beyond attainable terrorist
objectives into the less concrete (literally) arenas of information
and/or bodies. Formerly called "collateral," these 'soft targets'
will increasingly be signified as casualties in information,
biological or genetic conflicts.
Because the development and deployment of technology straddles the
boundaries of the military and cultural industries, it seems
necessary to reveal -- if not undo -- the forms of authority whose
strategies circumscribe independence by evoking rationales of
defensive order or international stability. Reactionary by necessity,
these strategies contain radical innovation and maintain security. In
this sense, it is clear, as The Critical Art Ensemble suggest, that a
bunker ideology pervades the public sphere. and that "the continual
disturbance of these sites is essential in the never-ending battle to
maintain a degree of individual autonomy." (ECD 39) So between the
protectionist technologies of sovereign power and the blissful
information mythology of the cybersphere, crisis continually looms.
Gilles Deleuze characterized it thus: "We are in a generalized crisis
in relation to all the environments of enclosure."
Bruno Latour remarked in a recent interview, "Images demonstrate
transformation, not information." Though not so startling a position
in a culture compulsively engaged in the assessment of
representation, Latour's comment reminds us that the role of the
image can no longer be comfortably enveloped in lingering
phenomenological or simple semiotic traditions. Yet the stakes in the
image have consistently grown in scope, principally because of the
evolving technologies utilized in their production. Because of this,
a reconceptualization of the formation, function and reception of the
image seems urgently necessary.
Hans Magnus Enzensberger once wrote that "no avant-garde has thus
called for the police to rid it of its opponents." Times have
changed. The coy alliance between ferment and repressive tolerance
has enveloped most of the creative practices of the 20th century. As
is clear from even a casual understanding of the cultural, political,
and creative practices of the past 20 years, the issues of technology
and computing have generated responses ranging from euphoric
desperation to heroic tele-modernities. In the accelerating
environment of the past decade, the urgency of the staggering
cumulative effects of techno-science and its consequences has hardly
been conceptualized despite a growing literature of speculative,
theoretical and pseudo-non-fictional assessments. In an era in which
the inversion of avant-garde and corporate intention further blurs
the already hazy legitimacy of any notion of the avant-garde, it
comes as little surprise that politics, spectacle, technology,
revolution, violence, and surveillance meet in a perverse ecological
system in which the police, militias, terrorists, artists, corporate
visionaries, and futurists join in survivalist tactics that are on
the border between retroactive legitimation and terminal compromise.
The penetration of technology within the body and the socialization
of simulated realities is more than a signifier of technological
progress, it marks a radical transformation of knowledge, of biology,
and of the cultural order in which knowledge is linked with ideology,
biology, or identity in terms of a technological imperative not
fundamentally connected with necessity. The consequence of genetic
engineering (or perhaps more appropriately genetic therapies), of
patented life-forms, of radicalized techno-medicine or
techno-psychology, are among the sweeping ethical issues of our time.
Indeed a discourse is emerging concerning the use of cosmetic
genetics and cosmetic psycho-pharmacology to determine everything
from a tendency to certain illnesses and the selectable gendering of
children to the normalization of behavior through the use of
psychotropic drugs which induce only the symptoms of normalcy. And
you know how it goes-first symptoms of normalcy and then simulations
of satisfaction.
As Herbert Marcuse wrote:
Art, as an instrument of opposition, depends on the alienating force
of the aesthetic creation, on its power to remain strange,
antagonistic, transcendent to normalcy and, at the same time, being
the resorvoir of man's supressed needs, faculties and desires, to
remain more real than the reality of normalcy.
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